Media Ownership Research Task

LO: To investigate the ownership of media institutions and consider the role of public service broadcasting in an increasingly commercial & globalised media environment.

1. Media texts are profit motivated.Consider this in the light of TV news.WHat issues does this raise?

Media texts are mainly based on profit. This suggests to the audience that companies are just looking to gain a profit rather than anything else. This is shown for example when a company advertises their products, they enhance the quality of the product by either making a celebrity advertise it or a model or just give information that makes the product seem better than it really is. By doing this, it attracts a lot of people as it is targeted at the target audience of the product.

Misleading advertisements/commercials could get banned by the ASA but it will gain a lot of publicity as the advert would cause controversial issues as it would appear on the news, internet and so forth.

2.       Which media companies do you think could be accused of having too much power and control in our society?

Media texts are used to make a product more appealing hence persuading the audience to buy the good/service the company provides. In relation to this, some companies do have too much power and control in our society today which leads them to be the most iconic company in the media.

The television is one of the main sources of visualizing the content. Mobile phones have been upgraded over the years as now it displays information when people are on the go, or do not have access to a local computer. News is also updated regurlarly,this keeps people alerted about the latest news etc.

Social networking sites and online news web pages are what currently is progressing in the world today. Web 1.0 has been degraded over the years as more people are accessing information in a different way, either by blogging, sharing information through social networking sites or go to the newspapers online web page.