Lecture 1: Professor David Buckingham
David Buckingham talked about how different institutions portrayed media studies as a subject in a negative way by presenting examples where the media makes strong negative opinions against Media studies as a subject.Firstly,an example that he showed us was The Daily Mail newspaper which quoted ‘Studying Simpsons was dumbing down the study of Shakespeare in English’. He then went on to talk about a private school in Harrow and also said that it gives students false hopes for their the future based upon inspiring students to believe that media studies will be a guaranteed degree to work for a media institution such as the BBC. However, Michael Gove said that it is a subject where it potentially enhances schools average grades overall however there is no evidence to prove this. These examples that Prof David Buckingham highlighted that Media is considered as a ‘soft’ subject like Sociology and History, which is not taken seriously.
David then spoke about where media studies started and also spoke about how English Literature was not accepted as it had much criticism.
David‘s debate was on whether Media Studies was a soft subject or not. In addition, he stated how it helps you get into university as the average high grades gained upon this subject. Personally I agree myself that media studies is a subject that allows you to enhance your knowledge in the world today as we are surrounded by all types of Media.
Lecture 2: Dr Julian McDougall
Julian McDougall spoke about how online media has become a extraordinarily used resource to communicate and socialise.Firstly, Web 1.0 which involves newspapers and books which are now quite unpopular to the young generation will eventually die out in many years to come however, not certain. In the times today, Web 2.0 which is social networking sites, emailing, video conferences and YouTube is what is revolutionising in the world today.
She also gave us a tip in preparation for our exam which were:
Read all examples
Pick your examples
Apply the reading to the examples
Weigh up the debate
Develop an informal, academic view.
Lecture 3: Pete Fraser
Pete Fraser discussed about typical coursework mistakes that people do. I found it very useful as he displayed film trailers with errors which made me realise what to do and what not to do in my production. In addition, he also discussed what planning and research we could do in order to make our coursework top marks. He showed us different types of media coursework produced such as music videos, film posters and opening to a film and compared how the ones which were simple but effective got a higher grade than the more complicated ones which proves his point of keeping ideas simple but making them as effective as possible.
Keywords:
Research and Planning
Blogging and Evidence
Ideas and Feedback
Logistics, Equipment and Production.
Research:
Really look at real examples
Keep evidence of all my examples
Research every angle
Conventions/audiences.
Planning:
Plan for all eventualities – what could possibly go wrong?
Record all my planning – Visuals
Show the process of my journey.
Blogging:
A blog allows you to link to examples, ideas and inspirations.
Evidence:
Storyboards
Animatics
Ideas:
Keep ideas simples
Have a workable concept with realistic plans.
Get Feedback:
At all stages from peers, teachers and others.
Logistics:
People, places, props, costumes
Get it done early
Rehearse and prepare
Share contact details for all involved
BlogSpot Website for Pete:
Create titles for film trailer @ http://www.artofthetitle.com/
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